How could I resist this Costco find?

Wine!
Wine in a box!
Wine in a box for girls!
Yay!

Just to clarify, there is nothing glass or even glass-like in this box. This is a cardboard box of wine, or more specifically, a plastic bag of bulk wine with a spigot (in this case, pink!) that pops through the box for easy dispensing.

The last time I saw a product marketed so exclusively to women was in the 1980s. You probably know it: Virginia Slims cigarettes, with the trendily dressed lady. You've come a long way, baby... To get where you are today...

Big burly hairy manly men will not buy this wine, even for their wives. The box is about the same size as a box of tampons, but I think, given the choice, most men would rather be seen with feminine products than this. It actually wouldn't surprise me to see this in the maxi pad aisle.

Reading the box, one realizes that this not just for women, but for alcoholic women! It has a whole list of things (see above) you can do while drinking wine. Some of them are solitary activities:
Number 10: "No reason except you feel like it" sounds like an advertising catch-all phrase for "bad day at office", "sun came up today", or "day of week ending with 'y'.
Numbers 1 & 2: You can have it with dinner tonight, and what you don't finish tonight, you can polish off at lunch tomorrow when no one is looking.
Number 5: A bubble bath! Don't pass out in the bathtub and drown... there are, after all, four bottles of wine in there! At least with the snazzy spigot, you can just bungee the whole box onto your face. You shouldn't take glass into the tub.
Number 8: "Barbecue with the boys" - your mother should have already discussed why a lady doesn't take the equivalent of four bottles of wine to a party with a bunch of boys.

There is nothing quite like a cute little pink box to hide that you are buying four bottles of cheap wine. You could probably buy one every day at the same store without anyone catching on.

I'll close with this final cute claim: "The bold box adds flair to your 'fridge." I wish I hadn't seen that. I didn't know I was supposed to care about that.

I think they should sell it in a pink fake-fur box!