While on a road trip through Texas, it dawned on me that most fast food chicken icons have no clue as to why they are icons. This week, let's examine Golden Chick. Just look at him. Look at the big smile. He is almost gloating. He looks kind of smarmy, "I am so popular," he thinks. "They love me so much that they put me on this restaurant sign!" They do love you, Golden Chick. They love to bread you, then fry you in a vat of hot oil. Then they love to eat you. Golden Chick thinks he looks smart in those nifty glasses. If he were smart, he wouldn't be hanging around.